FAQs for Always Discreet Underwear
Question #1: Why is Always Discreet partnering with the NFL?
Always Discreet is partnering with the NFL because life is filled with can't-miss, cheer-worthy moments, but for the 60% of women who experience bladder leaks, fear of the 'what ifs' or the reality of an unexpected leak can make it difficult to stay fully present. Always Discreet wants to help these women Protect the Moment and reclaim the joy of every clap, cheer and hug without bladder leaks holding them back. Always Discreet provides trusted leak protection, empowering women to show up confidently, stay fully present and leave the fear of leaks on the sidelines.
Question #2: How are NFL Moms helping bring the Protect the Moment message to life?
NFL Moms know the importance of never missing the moment. They show up for every game through rain, shine, snow, and sleet because nothing keeps them from supporting their kids, even when they are all grown up. Always Discreet has partnered with NFL Moms Elisha Jarrett, Angela Burns, and Katie DeJean to share their personal stories and show how, with trusted leak protection, women can protect the moment and celebrate to the fullest.
Question #3: How does Always Discreet help women feel protected and confident?
Always Discreet is thoughtfully designed to deliver bladder leak protection women can rely on every day, from everyday routines to life's most meaningful experiences. Its RapidDry™ technology locks leaks in seconds, with a unique core that turns liquid to gel for up to zero leaks and zero odor. With flexible, incredibly thin designs and a discreet, barely-there feel that stays comfortably in place, Always Discreet offers a range of sizes and absorbencies to meet individual needs so women can feel confident, comfortable, and ready to stay in the moment.
Question #4: Are Always Discreet products scented?
Always Discreet products (except for our Postpartum and Sensitive lines) have a light clean scent that works with our absorbent technology that not only gives lasting odor control, but also keeps you feeling confident and fresh.
Question #5: How do I tell difference between front and back?
For non-black colored underwear:
Always Discreet Underwear has a definite front and back, and it is important to wear them correctly to get the best wearing experience. A feminine bow or waist belt print on the front of the underwear indicates the front. You will notice an image on the package to help assist you in the future.
For black colored underwear:
To identify the front and back of your Always Discreet Black underwear, start by removing the product from the package. Lay the product so that the waist is in front of you. While in front of you unfold the flaps, this indicates you are looking at the front of the underwear. Reference the video at the top of the page for further information.
Question #6: How do I pick the right size if I fall in between sizes?
Finding the right fit can be tricky, especially if you're in between sizes (i.e. 12-14 or 20-22). To help, consider both your usual pant size AND body shape.
Assess Pant Size: Compare your usual pant sizes (dress pants, leggings, & jeans) with our size guide to determine your ideal size.
Consider Body Shape: If you carry your weight around your hips and thighs, you're likely pear or hourglass shaped, and sizing up will give a comfortable fit around your legs. If you carry your weight in your mid-section, you're likely apple or rectangular shaped, and sizing down will be a better fit.
Question #7: How should I expect this product to fit me?
We understand that every woman is unique, and that's why our underwear is thoughtfully designed to accommodate a wide range of shapes and sizes.
When wearing, you should feel a comfortable stretch around your waist— enough to move comfortably, but not so tight that it feels restrictive. The leg openings are especially important; they should fit securely around your thighs. If you notice significant gaps in the front or back of the leg openings or around your waist, it may be best to size down for a more secure fit.
Question #8: How do I return my product?
We do not accept return product however, if you tried and are not completely satisfied for any reason with Always Discreet, we will refund your full purchase price, excluding any coupons, discounts, taxes or postage in the form of a prepaid card by mail. All you need is proof of purchase and personal information to be shipped to us within 60 days. For detailed instructions on the Always Discreet Money Back Guarantee offer, please visit https://alwaysdiscreet.com/en-us/money-back-guarantee.
Always Discreet Teams Up with NFL Moms to Keep Women In The Moment Without Fear of Bladder Leaks
In partnership with the National Football League, Always Discreet is helping women reclaim the joy of every clap, cheer, and hug without worrying about leaksCINCINNATTI, OH, Aug. 10, 2026 /PRNewswire/ -- Life is filled with can't miss, cheer-worthy moments, but for the 60% of women aged 45+ who experience bladder leaks*, fear of the "what ifs" – what if I drink too much water, what if I'm in the middle of the row and can't get to the bathroom in time, what if I'm wearing white and experience a leak – or the reality of an unexpected leak can make it difficult to stay fully present. Today, Always Discreet is making history with a first-of-its-kind campaign with the National Football League (NFL) to help women protect the moment and leave bladder leak fears on the sidelines.
"No woman should ever have to step back from the moments that matter most due to the fear of bladder leaks, whether it's cheering wildly on game day, celebrating a family milestone, or simply enjoying everyday life," said Melissa Suk, Vice President North America, Adult Incontinence, at Procter & Gamble. "We're proud to partner with three incredible NFL moms, who know firsthand what it's like to experience the fear of bladder leaks, to show how feeling protected and confident in bladder leak protection lets women reclaim the joy and freedom of celebrating life's moments in the fullest."
Moms know the importance of never missing the moment: they show up for every game through rain, shine, snow, and sleet because nothing keeps them from supporting their kids, even when they are all grown up. Always Discreet has partnered with NFL Moms Elisha Jarrett (Grady Jarrett, Chicago Bears), Angela Burns (Brian Burns, New York Giants) and Katie DeJean (Cooper DeJean, Philadelphia Eagles) to share their personal stories and show how, with trusted leak protection, women can stay in the moment and celebrate to the fullest, leaving fear of bladder leaks on the sidelines.
As part of the campaign, Always Discreet will be featured in national TV and digital advertising spots during select primetime NFL games starting this pre-season. The brand will also be popping up at select NFL games across the country offering live game-day activations and tailgating experiences.
"Women make up nearly half of all NFL fans and are a vital part of the energy, passion and community that defines the gameday experience," said NFL Senior Vice President of Global Partnerships Tracie Rodburg. "We're thrilled that Always Discreet's campaign will help our female fans confidently show up to support their team."
Always Discreet is thoughtfully designed to deliver advanced bladder leak protection women can rely on every day—from everyday routines to life's most meaningful experiences. Its RapidDry™ technology locks leaks in seconds and a unique core that turns liquid to gel for up to zero leaks and zero odor.
Always Discreet is flexible, with an incredibly thin design and discreet, barely-there feel that stays comfortably in place. Offering a range of sizes and absorbencies to meet individual needs, the incontinence brand helps women feel confident and comfortable.
Visit AlwaysDiscreet.com to learn more about bladder leak protection solutions and the "Protect the Moment" campaign.
What is the Always Discreet "Protect the Moment" campaign?
Protect the Moment is a campaign designed to spotlight a hidden issue: for many women who experience bladder leaks, fear of the "what ifs" can make it difficult to stay fully present. Always Discreet is helping women reclaim can't-miss moments with trusted leak protection, empowering them to show up confidently and leave bladder leak worries on the sidelines.
What does Always Discreet aim to achieve with the "Protect the Moment" campaign?
Always Discreet wants to Protect the Moment, helping women reclaim the joy of every clap, cheer and hug without bladder leaks holding them back. Always Discreet provides trusted leak protection, empowering women to show up confidently, stay fully present and leave the fear of leaks on the sidelines.
Why did Always Discreet partner with NFL Moms?
Moms never miss a moment: they show up for every game through rain, shine, snow, and sleet because nothing keeps them from supporting their kids...even when they're all grown up. Always Discreet has partnered with NFL Moms to show how, with trusted leak protection, you can stay in the moment and celebrate to the fullest, leaving bladder leaks on the sidelines.
What is the difference between Always Discreet and Always menstrual liners and pads?
While designed by Always, the #1 trusted pad brand, Always Discreet pads are designed specifically for bladder leaks. They convert liquid to gel to absorb 5X more than a period liner or pad to keep you drier.
About Always Discreet
From the designers of Always, the #1 trusted pad brand, Always Discreet is an incontinence brand that strives to create the best bladder leak and incontinence products that offer incredible protection without compromise. Always Discreet has designed its products with the input of more than 10,000 women with bladder leaks and is on a mission to give them better bladder leak solutions, better support, and better information. The Always Discreet product lineup includes Liners & Pads, as well as Underwear in Classic, Boutique, and Postpartum collections. To learn more about Always Discreet products, visit us at https://alwaysdiscreet.com/en-us/incontinence-products.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
- Post-Pandemic Prevalence of Urinary Incontinence Among Women in the United States and Associated Risk Factors [International Urogynecology Journal]