Our Purpose

Our Purpose
We want to empower women
to live life to the fullest.
We believe that every woman deserves to be free to move
spontaneously at every stage of her life. That’s why we
created Always Discreet, a unique lineup of bladder leak
protection products from the #1 brand* in feminine protection.
It’s the perfect combination of form, function and feminine design.

With Always Discreet, bladder leaks can feel like no big deal.
And that’s a really big deal.

*based on sales
Empowering Women Everywhere
We want women to get the most out of life. That’s why we
partner with women & organizations who believe the same.
Barbara Grufferman
Lifestyle and positive aging expert Barbara Grufferman is an AARP
blogger, columnist, best-selling author, and the host of “The Best of
Everything” on the AARP YouTube channel.
Red Hat Society
The Red Hat Society brings like-minded women
together to connect, make new friends and enrich
lives through the power of fun and friendship.
Our Laugh-All-You-Want Ground Tour
Meet best-selling author and positive aging expert
Barbara Hanna Grufferman. If we’re in your city,
please come by to see us!
Southern Women’s
Show Orlando
We had an amazing
weekend of food,
fashion, and fun in
Orlando. See some
photos and find out
what you missed!
Pittsburgh Women’s Expo

Pittsburgh, PA
March 2016

Join us in Pittsburgh
for a fashion show,
cooking demonstra-
tions, a relaxing mas-
sage and more!
Wine Women & Shoes

Orlando, FL
April 2016

This event series has
raised over $30 mil-
lion for women’s and
children’s charities.
Join us!
La Femme
Women’s Expo

Buffalo, NY
April 2016

We’ll be in Buffalo for
an all day event of
pampering, educat-
ing, and celebrating
women of all ages.